Many Beatles authors have cited John F. Kennedy's assassination on 22 November 1963 as a cause of
the Beatles' sudden popularity in the United States in early 1964. Their logic: Kennedy's assassination
made America sad, then the Beatles made America happy again. But this commonly accepted answer is
overly simplistic. America has suffered numerous tragedies and rebounded each time, but the
popularity and staying power of the Beatles remains unmatched in American history. The real answer is
that Kennedy's life and death inadvertently primed the nation for the Beatles' arrival and success. This
60-minute multimedia program explains how and why.

Despite being born 15 years after the band broke up, Aaron Krerowicz [keh-DOH-vitch] is the United
States of America's only full-time professional Beatles music scholar. He won a research grant through
the University of Hartford in 2011 to study the band and since has presented his findings through more
than 250 Fab Four presentations throughout the US and England. Aaron has authored four Beatles
books, and in January 2016 released an album of original music. For more information, and to register
for his free monthly email newsletter, visit his website: www.AaronKrerowicz.com.